Deer in Headlights (literally) Moment for ADAS + AD

In the US every year, there are 1-2 million deer vehicle collisions (“DVC”) (source: Freakonomics). The result: hundreds of deaths, tens of thousands of injuries, and billions in damages. Of course if you had a $185,000 Bentley that is equipped with ADAS (Advanced Deer Alert System) you should be able to potentially dodge that deer collision. If you’re in Australia, kangaroos are the biggest danger, making up 90% of animal-vehicle collisions (source: Mashable). Of course, there is an ADAS solution for that too - enter kangaroo detection vehicle!

However, there is a long tail of unlikely events - otherwise known as “edge cases.” Current ADAS capabilities are limited by a fundamental issue which also ails AV (autonomous vehicle) software: their reliance on prior training data. The artificial intelligence used in existing ADAS technologies can only react to situations for which data has been collected and the AI has already been trained. Beyond furry animals, training-based ADAS and AV software has also failed in numerous other ways: in two fatal crashes involving a reflective 18-wheeler and a tractor that was attempting to cross a highway, the AI had not been trained for the specifics of the situation.

BlueSpace’s approach to autonomy eliminates the need for prior training. BlueSpace’s technology optimizes to detect and measure the earliest motion signals, governed by the laws of physics - not prior training data.  This provides a two-second time advantage to take appropriate, safe action. (See “Tale of Two Cars” animation below). With an approach that scales to all objects in all geos, BlueSpace’s Independent Safety System (“BLISS”) provides a layer of defense for the world’s endless edge cases, enabling more reliable and affordable autonomy.

#DriveWithBLISS #PerceptionWithoutBoundaries #FrameZero